- This article in general was really surprising because you hear of companies using "innovation techniques" described in the article and you assume they must be an innovative company. This article changed my perspective of what it means to be truly innovative.
2) Identify at least one part of the reading that was confusing to you.
- The creating value in your innovation strategy was a little confusing to me. It makes sense that your innovation strategy should inherently create value but what exactly is different from saying "our company strives to innovate for the consumer of our products" and whatever else they are trying to advocate? I could use an example.
3) If you were able to ask two questions to the author, what would you ask? Why?
- How is a startup suppose to develop an effective r&d team? Aren't there a lot of risks in doing that? Curious because the business plan I am currently working on involves an R&D team.
- At what point, if not from birth, should a startup adopt an innovative strategy? Isn't the idea to get your product or service out there, make sales, and focus on perfecting everything later? Once again, this has to do with my business plan and how we right our executive summary.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
- I don't necessarily disagree with this but I think that the author did not cover this part really well: the cost of innovating. Sure, you could always say that innovation will pay for itself but there also has to be some balance where innovating or spending too much on r&d isn't helpful. Especially in a startup.
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