- I was most surprised by how the strategic planning steps were the same for creating a marketing plan. I wonder if the writers of this book had backgrounds in marketing.
2) Identify at least one part of the reading that was confusing to you.
- So is it absolutely necessary to transfer to a managerial style from an entrepreneurial mindset? I get that, to grow, a company needs to assess the resources they have and consider how they can expand but expansion implies an entrepreneurial mindset. I get the whole need for planning but I don't get how planning is the opposite of the entrepreneurial mindset. Entrepreneurs need to plan too.
3) If you were able to ask two questions to the author, what would you ask? Why?
- How can someone look for a strategic position? How is it possible to teach that? I'm curious about how business prowess is taught to students. When talked about in books, these concepts seem very abstract and idealistic.
- How can business systems be quantified? This comes from the manager's mindset. I would like to understand how an objective decision like "should we be located here or there?" can be quantified.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
- I disagree with the author when they say that there needs to be transition to a managerial mindset. I think that kills creativity and destroys the point of the business for the entrepreneur who started it. Maybe its true that that happens and that's why so many entrepreneurs are serial entrepreneurs but I think a company can still be run with the entrepreneurial mindset when it starts to grow.
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